I thought this was an interesting article worth sharing. J
An article Ragan’s PR Daily ran last week titled “Is the Traditional PR Pitch Dead?” flirted with the notion that it’s possible to practice PR without pitching media and bloggers. The author, Rachel Farrell, concluded (and I agree)that social media is a path to news, not a replacement for it, and that pitching thought leaders and who shape opinion is still a good idea. The art of the pitch still matters.
I’ll go a step further and say that the pitch has never been more important to PR than it is today.
The pitch is the art of describing the very core of a story, and it drives right to heart of why the story would be of interest or importance to the audience.
Just as a pitch – whether delivered via email or phone — is designed to attract the attention of a journalist, that same pitch…
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